On the 1st of June 2017, J. A. Russell Ltd purchased the Swanson Electrical Wholesalers Ltd business, extending its network to 71 branches nationwide.

J.A. Russell Ltd has over 65 years trading as a family owned New Zealand business. With over 650 staff across 71 branches, we pride ourselves on stocking the best quality compliant product from leading suppliers and manufacturers, along with offering our customers free advice and technical solutions from our data and technology and lighting solutions teams. These teams are up to date with the latest industry standards, new innovations and provide quality advice on best practise.

We are focussed on providing our customers a total electrical solution, whether it’s a domestic, commercial or an industrial project.

Talk to our team about your project today.


J. A. Russell Ltd
293 Palmerston Road, PO Box 118, Gisborne, Phone: 06 867 3169

J. A. Russell Ltd Network Supplies
162 Carnarvon Street, PO Box 118, Gisborne, Phone: 06 863 3307